In the year 1984, Michal Jordan joined the NBA, and he was a very promising player and we have seen that over the years. Nike took a risk with this young athlete back then and signed a deal to produce his own line of shoes. Prior to that, Michal Jordan always used Adidas, but when Nike approached him with this, he immediately agreed.
They made the first Air Jordans only for Michal Jordan in 1984. Later in 1984, released to the public. They originally made these basketball shoes in iconic red and white colour. They got banned because of the ‘white-only’ rule.
There was a fine on Michal Jordan every time he wore these shoes, which Nike covered. This was a major ploy from Nike. when the Air Jordan released to the public the first 50,000 pairs got sold immediately. The Air Jordans also got their own logo.
5 Comments
Love this!!!❤️❤️
Damnnn informative. Just loved the pattern and sequence
What good detailing. Congrats to your good start to the Blog Abhijeet. A must read to understand the language of shoes.
Love it
Good blog