When time stood still and came to a halt the world stopped almost for a year due to the covid-19 pandemic, it was then that creative minds started working. This was a strange time for the world because the vast majority of the generation relied on digital means for everything and the world was behaving like it was on steroids and all of a sudden sent to rehab. The world had to stop, take a breath and restart.

The trend of small businesses picked up in 2020 when people started marketing products from their homes using social media platforms as a means to do it. Small businesses are independently owned organizations that require less capital, workforce, or machinery. People started converting their hobbies into businesses from selling art, craft, and food, some of them did not even have a product, they just started blogging. 

The main reason for these small businesses to take off as people started adopting new hobbies like art, crafting, gardening, cooking, baking, learning, reading, and meditating. If we have to look back a year from another perspective, it would be, the pause of the world gave people a chance to believe and work on themselves to have a business of their own.

Some of the most trending small businesses are:

  • Selling art and crafts
  • Candles and soaps
  • Gardening and Plants
  • Thrift Shopping
  • Selling homemade food
  • Selling jams and pickles
  • Home Bakers  
  • Blogging
  • Starting a youtube channel
  • Digital Marketing
  • Online Teaching
  • Podcasting and many more

The growth of small businesses in India has been tremendously good, the graph is promising as the trend has changed and people are loud about what they support, “Support Small Businesses”. The internet is also filled with people and owners of small businesses using the hashtag #SupportSmallBusines. It gives small business owners a chance to fight with big conglomerates of their respective industries.

Small businesses grew initially with the help of family members and slowly when social media like Facebook and Instagram picks it, the business booms. Apart from having a good social media presence, having a basic website will also help the business grow better. When you feel that even in the small business areas the competition is more digital marketing will help you out. 

Digital Marketing your small business is all about marketing in Instagram ads, Facebook ads and Google ads. This potentially promotes your product/ service and puts up your brand’s trust and visibility perspective out there.

An example of the most successful small business which saw a huge growth in the pandemic was Unacademy. The edutech firm has seen exponential growth and has excellent investors like Facebook and General Atlantic to back it up. Also, various other small businesses that have started in every field thrive on social media platforms like Facebook, Instagram, and Whatsapp, where they have business accounts to promote them, their work, product, or services.

We, humans, need to entertain or be entertained and after a few months of the pandemic started we needed a new source of entertainment as we had exhausted the previous one. The internet was the solution along with social media and that is how small businesses started. The ideology that anyone with a good idea and sheer will to work towards it can start a business was proven right each time a small business worked, clicked and was successful. 

The ease and the enthusiasm of the youth even inspired the grown-ups to quit their 9-5 jobs and work on their ideas-business. For example: Rise in the number of home bakers, women who quit work and followed their passion and turned it into a small business as a home baker of customized cakes and delicacies.

The trend and rise of small businesses to rise in India with the support of people who like the idea and celebrities even. The world has now seen a personalized way a small business can help you, which is why small business is cherished. Nevertheless, e-commerce and other big-box stores are still leading when you want something in a jiffy or you are a person who likes to see what you are buying in person. 

The big sharks of the e-commerce industries like Amazon, Flipkart, Nykaa, etc are still the pioneers in their respective industries but all that matters is that India now knows what small business is and its power. This opens up many possibilities for people aspiring to have their own successful business one day. 

Given the time and support, small businesses give a tough fight to big-box stores. This was seen when big companies started slashing prices off, giving big discounts and great offers on everything. This was their way of retaliating and showing who still leads the industry. They can afford to do so because of the quantities they work with.

Small businesses have created different fields of industry amongst themselves. The opportunities are limitless. A single small business gives rise to many more businesses like, businesses that can support logistics, printing, marketing, website, application, payment services and many more. Even the supporting businesses are small businesses and this is the beauty of it.

The pandemic did hit ~82% of the actual small businesses or startups that started just before the pandemic and most of them could not survive even a few months. But these social media businesses which started later caught on as a trend and are on a roll. When you have an exciting idea you believe in and the perseverance to do it regardless of the result you got to try it because the best time to try it is, now.

As a small business owner, you need to find your rhythm and once you do that there is no stopping you because you know the basics and you will refine it along the way. The right time is now, hop on this new trend, start your small business today and be your boss. India has shown great results in the small business field. 

To start, do your research well, finalize what you want your business to be about and start it. Nobody is perfect, not even the big businesses, you will make mistakes and you will learn to correct them too so why wait, go start working on your dreams and be a  boss.

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Sanjana Jain


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