26 SEO Terms Every Digtial Marketer Should Know.

A – algorithm:
The search engine uses a complex algorithm to determine which site to rank Google users over 200 factors when ranking a website which makes it very difficult for anyone to second-guess exactly how Google’s algorithm work.

B – backlink:
Backlinks are links pointing to your website from other websites a large part of the search engine ranking algorithms are attributed to link analysis. Search engines consider the quality and the quantity of backlinks brand ranking a website. You should aim to attract high-quality links to your website to increase the chances of ranking in SCRP.

C – content:
Content is a part of a web page that could have value to the user to understand better. Search engines to match up search queries with web pages in order to give the user the best selection of results. Content plays an important role as search engines value a website’s content highly when deciding its ranking.

D – duplicate content:
Duplicate content relates to instances where there are multiple versions of web pages existing on your website or when a large amount of copy appears on more than one page on your website. Copy that appears on other sites is also considered duplicate content. The search engine will penalize websites with a large amount of duplicate content, so it is important to ensure you are creating unique content on your web pages.

E – evergreen content:
Evergreen content is web content that continues to be relevant long past its publication. This relates to content that has a huge long shelf life and lasting appeal, as it isn’t influenced by current events or trends. Creating evergreen content around the keyboard relates to your website is a great way of increasing your search visibility and attracting natural linking to your website.

F – fresh content:
Search engine loves new content. Fresh content often has a better chance of ranking higher is it deals with trending topics for breaking news such as search engines wants to return the most relevant content. Updating pages with outdated information can help your content relevant to users, which will increase your chances of ranking.

G – Google places:
Establishing a local online presence is a great way to grow your business as local listings are often given high priority on the search engine results page. Adding your business to Google places will increase your chances of ranking on Google search related to your business and location.

HTML (hypertext markup language) is the language in which web pages are created. HTML is used to add formatting and functionality to web pages. HTML formatting helps inform search engine crawlers what the web page is about.

I – indexing:
The search engine uses crawlers to navigate web documents in order to gather information. Indexing is the processing of the information from its crawling activities. In order for your website to rank your web pages will need to be indexed. Google webmaster tools have a feature called index status which will give you an idea of how many pages Google is choosing to index.

J – javascript:
In the past, as warned against sides relying heavily on javascript as it in habitat search engines from indexing content contained within the code. That view has changed over time. If implemented correctly JavaScript can be read by search engines. You shouldn’t shy away from using it if you feel it is necessary for your website.

K – keyword research:
Keyword research is the process of identifying words or phrases that a user enters into a search engine. This research should be done from the basics of your keyboard targeting for your site. The keyboard should relate to the product and services you offer and the content on your web pages. The main objective is attracting the right kind of visitors to your site and keyword research will help you find the best opportunity.

L – long-tail keywords:
Long-tail keywords are search queries that contain three or more words, which traditionally have lower search volumes. An example of a long-tail keyword would be e recipes for making pancakes. The equivalent short tail keywords would be the pancakes recipes. Less frequent keyword searches make up the majority of search engine queries with most websites getting the maturity of the search traffic from long-tail keywords.

M – META tags:
Meta tags are HTML tags that appear in a SERP but are not visible on a webpage. The most commonly used meta tags for SEO are title tags and meta descriptions. Adding a relevant keyboard within your title tad can improve your chances of ranking for those keywords. Meta descriptions have no influence over search ranking however they play an important role in influencing users to click through to your site within a SERPs.

N – Nofollow:
Nofollow is a command which instructs the search engine to not follow any links on a page or not follow a specific link. This means the link is unable to pass on any authority that would help the linked page rank. While individual nofollow links won’t help your search rankings. Having a good Proproshan of nofollow links will help your link profile seem natural which does help to rank.

O – over-optimization:
Over-optimization can refer to the content on your web pages for the backlink pointing to your website. Are a common form of over-optimization is loading a web page with keywords in an attempt to manipulate ranking. Over-optimized backlinks referred to an unnatural number of links with keyword-optimized anchor text. In both cases, the search engines can place penalties on your website or even ban them from appearing on SCRp pages.

P – penalties:
Google places penalties on websites that deem to be in violation of their guidelines. Sites hit by penalties will often see their ranking slip or their sites removed from a SERP. Penalties can either be algorithms or manual, algorithm penalties occur when Google releases an update to its algorithm that attempts to tackle webspam. On occasion, Google will hand out manual penalties for websites that they believe are deliberately trying to manipulate search results.

Q – queries:
Aquari is the exact search phrase that are user enters within a search engine. Your keyword research should give you a good indication of the type of queries your customers are using. You can also look in Google Analytics to see the exact queries that visitors have used when entering your website from a search engine.

R – rich snippet:
Rich snippets are enhanced search results that are created by adding microdata to your web pages. Microdata is a type of formatting that summaries the content of a web page to search engines. Rich snippets help your webpage stand out in a CRP and you can substantially increase the number of people clicking on your search results.

S – social signals:
There is some debate over whether Google uses social shares as a ranking signal. Studies have shown that websites with a greater number of social shares can usually be found higher one ranking. If you create good content to offering great services then social share will naturally come. Having a strong social presence can help you gain more links which will have a direct impact on your website ranking.

T – trust:
Trust plays an important part in determining the success of your ranking. Adding history or information about yourself displaying your address and contact details, and linking to your privacy policy, reassure your visitors that your website is trustworthy. Search engines want to offer their visitors the highest quality search results, so it makes sense that trustworthiness is a factor that your website will be judged on.

U – unnatural links:
Unnatural links are backlinks that are deliberately attempting to manipulate search ranking. Google is particularly strict on types of linking and we’ll penalize websites that deemed to have a large proportion of artificial links. This can include links that have been purchased, links created by scrapers, links that are originating from bad neighborhoods of the internet.

V – video:
Video can present a great opportunity for brands to get search visibility. According to Forrester, it is 50 times easier to reach page 1 of Google with a video than with a webpage. Just like web pages video should be optimized with keywords that relate to the content to give search engines a better understanding of what the video is about.

W – webmaster tools:
Google webmaster tools are essential for managing your SEO. Webmaster tools help you view your website as Google sees it. The toolset will give you insight into the number of pages indexed on your website, what links are pointing to it, and your most popular keywords. Webmaster tools will automatically inform you of crawling errors, duplicate content, and penalties relating to your website.

X – XML sitemap:
An XML sitemap helps search engines crawl your website easily. Think of a sitemap as a roadmap that allows a crawler to navigate your website using your preferred routes. The sitemap also provides information on when web pages get updated and how important they are. Submitting an up-to-date XML-sitemap is SEO best practice.

Y – Yoast:
WordPress SEO by Yoast is an extremely e popular WordPress plugin that allows you to easily set up a page title and meta description templates for your content, create XML sitemaps and verify your Google and Bing webmaster tools accounts. There are many SEO plugins available that can help you manage your website content to ensure it is optimized for search engines.

Z – zeitgeist:
Google zeitgeist is an annual review that sums up how the world has searched during the year. To succeed in SEO you should always have an understanding of how people are searching. New friends will emerge and it’s important to keep on on top of how search behavior is changing for continued success.

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